Yearly Archive: 2013

Ideal Length for Web Video

The Ideal Length For Web Videos

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Tweet So you’ve decided that you’re ready to invest in a web video. At some point you can expect to brace yourself for the following question: what’s the ideal length for web videos? I think right now video professionals have a bias for short video – anything over 2 minutes on the internet is tantamount […]

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Color Grading With RAW Video: Part 2

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Tweet All video production companies think critically about color during each stage of the production process. In pre-production, we might make note of a particular logo’s main colors or the overall palette of a brand. During production, we concentrate on shooting in a way that emphasizes important colors and attenuates distracting colors. In post-production, we […]

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Behind The Scenes

Color Grading With RAW Video: Part 1

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Tweet We recently shot a few projects with the Blackmagic Cinema Camera – a camera that records ultra high resolution, uncompressed RAW footage. It allowed us enormous flexibility in color grading, adjusting exposure, and dealing with pesky image artifacts like chromatic aberration. As an example of the amount of technical and creative control we have […]

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Tutto Metal Design Film

Artist Profile – Tutto Metal Design

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Tweet Ever since I first set foot in Ray’s studio a few years ago, I have wanted to make this video. A blacksmith’s shop is undoubtedly a great visual playground for a filmmaker, but Ray himself is really the story here. In addition to his devastatingly icy-blue eyes, his unbridled passion for creating art from […]

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Canon 7d Native ISO Test

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Tweet This is part two of our testing the native ISO’s of our various DSLR cameras. If you missed part I – the Canon 5D Mark II – go check it out for more background information as to why this is important. Today we will be performing a Canon 7D native ISO test. The results are not all […]

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Canal Studios Promotional Web Video

Canal Studios Promotional Web Video

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Tweet Canal Studios is nestled in the charming city of Lambertville amidst historic buildings, a burgeoning art scene, and easy access the Central New Jersey market. Exposed brick and original wood beams add to the personality of the space along with skylights and fine art photography in common areas. There are endless possibilities for personalization […]

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