JadedLovers.com just recently launched a brand new website. To help their members better understand navigation within the new web interface, they turned to Empty Bucket Studios to create slick, yet informative e-learning tutorial video. Although we recorded many high definition screen captures in real-time, a lot of the magic happened in post-production. Utilizing various keyframing and time-shifting techniques, we timed everything as necessary to sync with the voiceover audio track.
Jaded Lovers prides themselves on being one of the web’s most honest dating sites. They do this by using no fake profiles, no matching algorithms that don’t work, no spam emails promising “New Matches in Your Area!” (which almost always turn out to be fake), and no technological gimmicks that are irrelevant to the real-life meeting process.
This video was created in conjunction with an advertising campaign of three web commercials.