Like so many small business owners, Katie has a story and a passion. But when faced with the challenge of extending her reach and promoting her brand, she was left with nagging questions: Who am I? What makes me different? Why should people care?
Merely having good answers to those questions is not enough. Somehow, that information needs to reach other people, and it needs to engage them in a meaningful way. That’s not going to happen by just writing a few lines on a website and then hoping someone reads it. That is why an artist profile video like this one can be so powerful and effective, especially for someone like Katie.
We take great pride in the fact that our work can create that connection between people like Katie and the multitude of viewers out there who are looking for someone like her. In a way, we’re a bit like matchmakers. Our job is to create a message that has that magical quality that can only be described as “I’ll know it when I see it.”