We were asked to create a one-minute infomercial for the Mille-Tie, a new kind of flexible wire tie that’s durable, versatile and reusable. Because of the over-the-top nature of the “as seen on tv” commercials, we knew this was going to be a fun project from the start!
This video is going to be used in retail stores across the country as part of the Dorman/Millepede point-of-sale promotion.
Being a production company with many different kinds of cables and wires, we understand what it’s like to stay clean and organized. We’ve already started putting our Mille-Ties to good use on production days!